ASAP Members: Mark Your Calendars
Thursday, October 15, 2026
2:00 – 2:30 PM ET
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In this session of the American Society for Automation in Pharmacy (ASAP) Insights webcast, Brad Crosslin, SVP, retail pharmacy products and services for Synerio, will present on "The Case for Narrow-Scoped AI in Pharmacy Operations."
AI has enormous potential to improve pharmacy operations and patient engagement. But in a regulated, high trust environment, how that AI is designed matters just as much as what it can do.
Narrow-scoped AI represents the responsible path forward, one that prioritizes accuracy, protects patient data, and ensures every interaction stays within the boundaries of safe pharmacy care.
Brad Crosslin, SVP, Retail Pharmacy Products and Services, Synerio
About Brad Crosslin... Brad is a product visionary, executive leader, and technologist. From his start as a pharmacy technician to his role as SVP of Retail Pharmacy Products and Services at Synerio, Brad has always believed in putting the patient first, and the rest will follow. In executive roles at PDX, the market-leading pharmacy management software company, and Change Healthcare, Brad was known for his ability to rapidly develop products that addressed the fast-paced, changing market, including enabling the interoperability of patient data across an entire enterprise.
At Synerio, he leads the company's product strategy and development efforts, helping to shape the future of pharmacy technology. Recognized as an expert in artificial intelligence and emerging technologies, Brad has focused his career on leveraging technology to improve outcomes, streamline operations, and deliver greater value to patients, pharmacists, and pharmacies.
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